ANJC Launches Straighten Up New Jersey

Statewide Public Service Campaign Promotes Spinal Health

ANJC teamed up with the national program, Straighten Up America, by launching Straighten Up New Jersey (SUNJ) in order to promote spinal heath to all NJ residents. This free health initiative is designed to empower people to develop tools and techniques for improving spinal health and their overall quality of life. During April about 200 ANJC member offices signed on and became certified to teach the SUNJ program. Beginning May, ANJC’s PR firm will be promoting this campaign throughout the media, however, SUNJ will be ongoing and includes another PR push during October in conjunction with “World Spine Month.”

SUNJ focuses on spinal hygiene. The intent is to have New Jersey residents take 2-3 minutes each day to focus on spinal health – no different than dental hygiene – which the public has accepted as a necessity.

The progam is simple yet effective. SUNJ is not directly related to chiropractic; however, the effort has opened doors in states like New York , where they effectively introduced the program into the school system. We look to move this into all NJ schools, along with the next stage that includes posture and scoliosis screening.

It’s not too late to be a part of this statewide effort. Simply call ANJC headquarters at 908.722.5678 and register so that you too can be on our website database for the public to access.

To become certified, you must listen to an instructional conference call presented by Drs. Kim Stezel, Peter Gratale, and Tony Panzica. The recorded session can be found inside the passcode- protected section of ANJC’s website (www.ANJC.info). To check out what the program is all about go to www.chirotoolbox.straightenupamerica.org.